About Me

My name is Sofia (a.k.a. Sofiverse) and I'm a Senior Brand Designer with a background in Architecture, focused on branding, marketing, and product design.

Since 2022, I've been a hands-on builder on 15+ projects across tech and blockchain: DePIN, fintech, AI, cloud, cybersecurity, decentralized governance, and DAO tooling. I've worked with enterprise-level clients across Europe, Asia, and Latin America.

Before tech, I spent 7+ years in urban planning, leading teams for the IDB, CAF, UN-Habitat, GIZ, and government institutions at the national, state, and municipal level. That work taught me project management, agile methodologies, and how to move across multicultural, multidisciplinary environments; skills I brought with me when I transitioned into tech in 2022.

I build brand systems for technical teams.

Which usually means this: you've built something good, you know what it does, but the brand around it (the site, the deck, the social, the way the product looks and feels) doesn't quite match. Sometimes it's outdated. Sometimes it's inconsistent. Sometimes it just hasn't been done yet because you've been busy shipping.

That's where I come in. I take the raw material (what you're building, who it's for, why it matters) and turn it into one visual and strategic language you can apply everywhere.

Product, marketing, and everything in between.