Obortech

The context

Obortech is a global supply chain traceability platform — combining blockchain technology to make logistics transparent, accountable, and responsible. Their flagship use case is food production traceability: tracking animals, shipments, and processes from farm to table. I worked with their team on a content and design engagement covering social media, editorial writing, and campaign materials across their most active growth period.

The problem

Obortech was operating at the intersection of enterprise logistics and web3 — a technically complex space that required communicating credibility to traditional industry partners while also staying relevant in crypto circles. The challenge was producing content that could hold both audiences: detailed enough to earn the trust of supply chain professionals, accessible enough not to lose a general web3 community. On top of that, the product roadmap moved fast, with integrations and milestones dropping regularly that all needed communication support.

What I did

• Designed social media graphics aligned with Obortech's brand across X/Twitter and LinkedIn.
• Produced editorial content including blog posts, pitch deck slides, and documentation copy.
• Created campaign visuals for product announcements, partnerships, and milestone activations.
• Developed explainer graphics for complex supply chain and traceability concepts.

The result

Consistent content output across Obortech's most active period — covering the launch of OBOT on Base Chain, the integration of 1,121 herders into the system, a World Dairy Food partnership, and the Community Validation Stage campaign. The editorial content helped position Obortech as a serious player in responsible food production, while the social graphics kept the community engaged and informed through every major milestone.